Make-Up Storage and Hygiene Tips



 how to make Make-Up last longer

Extend the life of your make-up and avoid negative skin reactions! Tips for optimising storage conditions and practicing proper make-up hygiene.

Like all cosmetics, make-up products have expiry dates.

To check the shelf life of a product, look for the open jar symbol with a number on it. This indicates when you should stop using it once it has been opened. 

It is important to remember that humidity and heat can reduce the longevity of a make-up product.

For this reason, the bathroom is not an ideal storage space. Make-up should be kept out of direct sunlight, in a cool, dry place where the temperature is stable.

Also, remember to tightly secure lids and properly close tubes.

If, for instance, you leave open a tube of liquid foundation, air will travel into the tube, damaging the product’s formula and its longevity. Your foundation will then become difficult to apply. To ensure longer-lasting use of your foundation, be sure to properly clean its tip with a tissue or alcohol, removing any traces of built-up bacteria. Shake well before use so that the pigments are spread out, giving you the correct shade.

Finally, to prevent your mascara from quickly drying out, avoid pumping the wand in and out of the tube as this will allow air to enter, reducing its lastingness.

Maintaining good make-up hygiene

As make-up is applied directly onto skin

It is important to avoid bacterial proliferation that can cause skin reactions like redness, acne and other imperfections.

For optimal use of your make-up, and to extend its shelf life, simple habits can make a big difference: wash your hands before application and do not share your make-up with others.


EISENBERG recommends you regularly wash your make-up brushes with soap to prevent bacteria buildup. 

As make-up brushes come into direct contact with your skin, they can collect bacteria caused by sebum or dirt.

Use circular motions to gently massage your brush into your soapy hand. Rinse and repeat the process until the water runs clear. Let the brush dry horizontally on a clean towel. Brushes should be washed every day or at least twice a week. From time to time, clean your brushes with an alcohol wipe to disinfect them.